Make sure you hire the right home stager to properly stage your house. Home staging is not just decorating or "fluffing" a home or just making it look pretty. Home staging is the art of selling a home faster. In doing so the right home stager should be setting a scene throughout a home for just the right buyer. In other words, they should know who is buying the house. Staging a home like a model home or showroom every time does not appeal to everyone, therefore it may take longer to sell a home.
The question to ask is: Who is the buyer?
- Is it a family with kids?
- Is it a professional couple?
- Is is a first time homebuyer? Or
- Is it a empty nester?
If your home stager doesn't know who the target buyers are it will not matter how pretty the home looks it will simply not sell fast enough. For example, a model home look will most likely not be practical for a family with kids. However, if you set the right scenes for the family with kids throughout the house (family room, kitchen, bathroom, etc) then you are bound to get the home sold faster. After all, the 
purpose of home staging is to sell the house. The right home stager will know the target buyer, will do their research and will understand the overall demographics of a particular community. If realtors and sellers are hiring a home stager who doesn't understand demographics and how to appeal to a particular buyer then you are doing yourself a disservice. Make sure you hire the right home stager to get to your end result which is getting your home sold.
Mannie Tantawy
The Staging Fashionista
We provide professional and affordable home staging and redesign services to clients in Northern Virginia and the DC-Metro area. We dress homes to sell. Let us help you get your home ready for the market. Call us for a free estimate or for how we can help prepare your home for sale on 703-269-8330.
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Great advice. Having a stager who either understands who the buyer is or willing to find out is integral to the success of the staging project.
I agree, that's one of the first things we determine. I like to continue mentioning this with the homeowners so they really get into that mindset also.
Thanks for sharing..your post was very informative
This is always one of my first questions. It is crucial to know who your audience is if you want to succeed in impressing them.
So true Mannie! Demographics are necessary to know for our business and a good home stager knows they standard for understanding the market the home is in.
Thank you Ladies for your comments. I'm glad that you all agree and find this info useful. Happy Staging!
Mannie, I couldn't agree more! A Professional Home Stager looks at all the things that will influence the sale of a home. Staging is definitely more than fluffing pillows.
Thanx Janice - this is what sets us apart from decorators it is understanding the market to ensure we are targetting the right buyers.